LFA Policy Framework & Governance

Policies and Procedures

Handbooks, Plans and other policies


LFA Governance Board - Who's Who
Mike Tuffrey


Mike Tuffrey


Mike has spent 30 years working in leadership positions across the public, private and voluntary sectors, helping organisations to change and achieve their goals more effectively. A chartered accountant by profession, he’s now a non-executive director, board chair and business advisor.

Mike co-founded Corporate Citizenship, the international management consultancy on business responsibility and sustainability, now part of SLR consulting, where he continues to advise corporate clients. In public service he’s been elected as a council leader and later as a London Assembly member, where he was appointed by Mayor Livingstone and reappointed by Mayor Johnson to the London Sustainable Development Commission.

A former treasurer of the New Economics Foundation, today he is a trustee of the Institute of Business Ethics, a founding director of the RADIX Centre for Business, Politics and Society, and chairs the Restart Project – a campaigning charity tackling electronic waste and helping people to use their gadgets for longer.




Andy Salmon

Independent Member

After leaving the University of Liverpool in 1988 with a British Academy PhD in Modernist Literature, Andy wanted to make a direct difference to students' lives, teaching the ‘hard to reach’ in further and higher education in the UK and USA.

The Fulbright Programme (1996,2001) globalised this experience, after which Andy led a large School of Creative Arts, partnering the BBC, National Skills Academy, Archant Newspapers, Arts Council East, The National Theatre and independent television companies to drive change, establishing the school as a Centre of Excellence.

In 2009 he became Deputy Dean for Partnerships and Enterprise in the Faculty of Arts, Law and Social Sciences at Anglia Ruskin University, building external income until it was in the top 25% for UK Humanities Faculties. Andy developed a network of 60+ international partners, increasing full time staff by 500 in five years, and established a Northern European applied digital creative incubation network, which, in partnership with Sony, Jagex, and ARM, developed the EU’s largest live games jam (Brains Eden) and launched a £1 million European regional development funded applied gaming project, REACTOR, across medical technology, health, wellbeing, and SMART cities.

To support this, Andy also developed a collaboration with Finnish Universities of Applied Sciences in Design Thinking, and became a Director of Cambridge Live, including Cambridge Folk Festival.

Since assuming a post at Bath Spa, initially as Dean of the College of Liberal Arts, Andy has had the opportunity to further develop a range of innovation projects leading to a promotion to Pro Vice Chancellor External in June 2019 and a Professorship in Creative and Social Enterprise in Spring 2020. He worked on a large joint University, local authority and business initiative; ISTART (Innovation Science Technology Arts Research Teaching) with pilot deliveries beginning back in Autumn 2020. Now fully established, this project is now known as FWD.

Over the last three years as Pro-vice Chancellor External, Andy has established a new External Affairs Unit to drive marketing and communications, and new business development. The latter has been spearheaded by the new Short Course Unit, which has specialized in upskilling and reskilling over 1000 adults across demand areas from creative technology to sustainability to healthcare in new and varied formats. The Unit has also rapidly accelerated the University's relevance with a wide range of external stakeholders, aiding us to become substantial regional and national drivers in the application of creativity across all disciplines. One perfect example of this is the FWD project, funded by the West of England Combined Authority in partnership with Bath University, Bath College and 70+ regional employers. Another is Andy's current major project, the foundation of the UK's first fully integrated National Centre for Fashion and Sustainability in partnership with the lead policy organisation, the Fashion Roundtable. Driven by policy change, the Fashion industry is in the vanguard of business model transformations that leave no discipline untouched and work at all levels- curriculum, innovation, enterprise and research. Our ambition is in partnership with Bath Fashion Museum to build something commensurate with this challenge.

Norma Wisnevitz


Norma Wisnevitz

Independent Member

Norma’s experience in strategy, operations and finance and her passion for the creative industries has been gained over the last 25 years across the independent television and broadcast sectors.

Norma is currently CEO (previously COO) at True North Productions, a Leeds based unscripted TV production company owned by Sky, producing for the key UK broadcasters.

Her broadcast experience was gained at Channel 4 working across their Indie Growth Fund, managing their investment portfolio of start-ups and medium-sized independent TV production businesses.

Prior to joining Channel Four, Norma held numerous finance roles at UK and US factual television production group Optomen Television and at Talkback Productions (part of Fremantlemedia group).

Norma is a CIMA qualified accountant and holds a Bachelor of Commerce degree from the University of Cape Town. She is originally from South Africa.


Katy Whelan


Katy Whelan

Independent Member

Katy Whelan is Investment Director and Chief Financial Officer at Human Nature, the innovative urban sustainability developer based in Lewes, East Sussex. A chartered accountant by profession, her previous roles have included Director at Deutsche Bank Corporate Finance Division and London Chief Operating Officer for Aon, the insurance broker.

Katy’s charitable and non-executive positions have included independent director at DV8 Sussex, a creative college in Brighton, chair of trustees at Book Clubs in Schools, which promotes reading and discussing books at primary and secondary schools, and a trustee of Artspace Brighton, providing studio space for adults with mental health issues. She is also deputy chair of governors at Portslade Academy in Brighton.

Katy is standing down from the board of the LFA at the end of the year.


Anna MacDonald


Anna MacDonald

Executive Member

Anna co-founded the London Film Academy in 2001 and has led the LFA as joint principal for the past two decades. She is dedicated to inspiring and nurturing new generations of filmmakers through an innovative approach and teaching methods.

Anna is also the mastermind behind many special educational programmes worldwide. She is passionate about gender equality, inclusivity and diversity in the industry and, together with her co-founder, launched the LFA Pioneer Award in 2017, which provides a scholarship to an up-and-coming female filmmaker each year.

In addition, Anna has produced and executively produced hundreds of motion pictures, including ‘The Summer House’ (starring Robert Pattinson and Talulah Riley, which reached no.1 on the iTunes sales charts in UK, USA and Canada) and a virtual reality film ‘The Empathy Machine’ (by an award-winning director Avril Furness). Her full list of credits is available on IMDB.

She was also named one of the 30 prominent Londoners with Polish roots featured in the ‘London Creatives: Polish Roots’ exhibition at the Museum of London (October 2009), and was a trustee of the Arts & Music Charity, Concordia Foundation.


Daisy Gili


Daisy Gili

Executive Member

Daisy is from a family of artists, writers and filmmakers, and grew up spending as much time as possible in cinemas, cutting rooms and dubbingtheatres. Although a maths graduate, Daisy decided not to pursue a career in numbers but to enter the film & TV industry. She finds that her grounding in mathematical thought, which combines form and pattern with logic, has enhanced her own approach to filmmaking.

After working for four years in production on a series for Channel 4, then briefly on Richard Eyre’s film 'Iris', Daisy decided to return to beinga student, this time of filmmaking. Unable to find a course that met her expectations, Daisy co-founded the LFA with Anna MacDonald. In addition to co-running the LFA, Daisy has produced and directed three short films, including 'The Summer House' (starring Robert Pattinson and Talulah Riley).


LFA Governance Board & Sub-Committee - Meeting Minutes